Conceptual copywriter
who doesn’t rant about AI

I’m an introspective Brazilian-Portuguese-British globetrotter
who merges AI efficiency with conceptual creativity.

I spent 10+ years at top companies across
São Paulo, London, Prague, and Amsterdam,
both in-house and agency side,
turning ideas into campaigns that stick and convert.

My experience spans fintech, automotive, entertainment, and more.

Now, I build brand voices and train AI to write like them.

Favourite word: conundrum.