Conceptual campaigns
Brand voice frameworks
AI that sounds human

Introspective Brazilian-Portuguese-British globetrotter who merges AI efficiency with conceptual creativity.

I spent 10+ years at top agencies across São Paulo, London, Prague, and Amsterdam, both in-house and agency side, turning ideas into campaigns that stick and convert.

Now I build brand voices and train AI to write like them. From tone frameworks to prompt architectures, so you can scale without losing what makes you sound like you.

Favourite word: conundrum.